INTERNATIONAL BUSINESS Essay Example | Topics and Well Written Essays - 3000 words - 3

INTERNATIONAL BUSINESS - Essay Example According to the case study, China was an attractive location for Motorola company due to its large size, as such the company set out to enter the Chinese market through establishing an office for its products before the advent of mobile handsets. As mobile handsets began to gain popularity, Motorola concentrated on manufacturing the handsets and selling them in the Chinese market. This became a huge success amid China’s difficult social and political environment. Motorola became a market leader in the Chinese handset market by early 2000s. This success can be owed to the company’s understanding of the market as well as the needs of the people. However, due to high demand of mobile phones, other companies started to manufacture and sell mobile phones and as such reduced Motorola’s market share. This is why analysts showed scepticism in the continued dominance of Motorola in the Chinese market. Globalisation is the inexorable integration of markets, nation-states, and technologies in a way that is enables individuals, corporations and nation-states to reach around the world further, faster, deeper, and cheaper than ever before (Griffin and Pustay, 2010). The main motivation behind Motorola’s entry in to the Chinese market in the late 1980’s was due to stiff competition the company was experiencing at home. There was need to look for business elsewhere other than America. The market had become saturated and the cost of production was going higher, therefore making less sales and profits. The best solution was to shift some of its manufacturing facility to China. This was an untapped market with a lot of potential for the products Motorola was manufacturing and selling. Motorola therefore established an office that represented its products in 1987 and employed over 600 people to sell the products. The case study says that later in early 1990’s, Motorola China electronics was opened as well

Emirates Airline Case Study Example | Topics and Well Written Essays - 3000 words

Emirates Airline - Case Study Example (Butler & Keller, 2000) Emirates Airline has been very fortunate during the 2000s and beyond. The political scene in the region has been quite favourable because most of the countries in the Asian Pacific have been making agreements that facilitate better trade between countries especially in relation to the aviation sector. These countries have signed agreements between themselves and also with other countries in the United States and also in the European continent. These agreements have opened up Emirates to the world and have provided ready made markets for the Airline Company. Any aviation company must be ready to tackle high fuel costs and Emirates is no exception,. In the year 2005, the country reported an increase in fuel expenditure of seven percent from the previous year. Fuel costs represent the highest form of expenditure in the company as this has really eaten into their profits. The Asian Pacific region and in particular the United Arab Emirates, has been nurturing its economy at a rapid pace. Most of the countries located there are becoming more mature. These economies are growing at a substantial rate consequently affecting their overall income. This means that most of them are earning more revenue per capita and they can therefore afford to use air transport. This is probably the reason why Emirates Airline has been steadily growing over the past few years. ... (Tayeh, 2006) Airline traffic in the rest of the world has reduced drastically. However, the Middle Eastern region has improved especially for Emirates. Emirates success is directly linked to the City's success-Dubai. Dubai is one of the most rapidly growing cities in the world. It represents a lot of potential for investment both in the tourism industry and also in the business world. First of all, there are so many projects that re coming up with time. First of all, the City is building a theme park that resembles Disney world; it has embarked on a project that will house over four hundred thousand residents through a waterfront project. As if this is not enough, there are plenty of businesses that are always coming up all the time. Real estate is one particularly interesting sector because it attracts lots of capital investment. All these business ventures are encouraging more visitors to the City and the country in general; this has been reflected in the overwhelming market for Emirates. As if this is not enough Emirates Airline is located at a very suitable region in Asia, it is in the middle of the Eastern and Western regions. Consequently, the Airline is capable of tapping resources from both sides. The Asian continent has a booming economy and Emirates Airline has really benefited from this. Social Emirates Airlines operates in a region where there are numerous employees and workers. Most of these workers rarely demand for high compensation. When the United Arab Emirates is compared to other countries such as the United States, it can be found that there is a significant difference in labour costs as the latter country uses up thirty eight percent of its operating expenses while the UAE only uses up eight percent of its operating costs to pay its